If you’re a hairdresser tired of your regular job working at the salon, or you’re just interested in setting up your own business, mobile hairdressing might be just the business for you. One of the great things about the job is that you’re not fixed to one particular location. Instead, you get to travel around, meeting new people and making a list of amazing clients who will come back time and time again.
Getting to that point, however, can be a challenge. So it’s important you know what you’re doing before you get started. Here’s how to set up as a mobile hairdresser and restyle your life.
Get The Right Equipment
The big benefit of working in a salon, of course, is that you get all the equipment you need provided for you. But when you work by yourself, you need to provide dyes, tongs, card machines, straighteners, curling irons and towels all by yourself.
Your clients probably won’t have the equipment you need to do your best work, and if they’re paying a significant amount of money, they'll expect you to provide it for them. What’s more, many clients will request unusual colors and dyes and treatments, which means that the range of products you need to have with you at any given time can be quite large.
It’s also a good idea to get professional equipment that allows you to take payments for your services after you’ve provided them, just as you would in a regular salon. You can find more information on the payment options available through resources like the NAB website. The key here is to ensure that your clients always have a way to pay, whether by cash, card or bank transfer.
According to All Top Startups, getting the customers you need to get the ball rolling as a mobile hairdresser is one of the hardest parts of the job. The first place to go is friends and family, utilizing their social media to make links with further clients. This helps with the initial phase of the business, spreading information about what you do by word of mouth. The next step is to get some business cards printed up and start getting your regular customers to pass them around to the people they know. Remember, your customers are ambassadors for your work, so every time they get a compliment about your haircuts, they can hand out a business card to a potential new client.
Further Marketing The third stage is to set up your own website with booking options once you’ve become more established. Getting found on Google for local searches should be a priority, as well as getting your business on Google My Business.
Optimizing your website so that people can easily find it can be a little technical, so usually it’s a good idea to invest some of the money you’ve earned into getting somebody else to do it. Find an SEO company who specializes in mobile hairdressing search engine optimization and use them to boost your visibility on Google. Don’t forget to regularly upload your work to social media sites like Instagram, with your customers’ permission of course, so that you can build an online portfolio and reputation.